A NEW WAY TO ONBOARD
Shipped May 2016
The new onboarding flow focuses on gathering signals as much as possible and then making a single recommended “starter pack” of great accounts. Instead of suggesting generic popular accounts, we wanted to listen to people and use that feedback to provide the type of content that is valuable to them as an individual.
In the old sign up flow, we saw people often skipped creating a profile. We learned from research that we need to first communicate and demonstrate the value of our product before asking for investment. We believed that once people start engaging with the content they enjoy, they’ll be more willing to add a bio or upload a profile photo. We created a contextual walkthrough for new users to complete their profile that would meet them in the way whenever they were ready to make that investment.
New Users: "I don't know what to follow"
Every day thousands of people sign up for Twitter. As for anything new, it is imperative to give people an easy understanding of Twitter and quick steps to set them up for success.
For people who are brand new to Twitter, finding which accounts to follow can be a lot of work. People who didn’t have enough guidance or strong curiosity ended up with timeline feeds that were either too sparse, too overwhelming, or full of content they don’t care about.
As a result, their first impression of Twitter was not so great. They missed all this great stuff here: friends you want to follow, communities you want to connect, conversations you could have.